Fall in love with your
proposal content –
again or for the first time.
Is your content – or lack of it – driving you crazy?
Content Library Development
Are old proposals consistently the starting point for new ones?
Do you spend too much time trying to find old proposals – unsolicited and RFP-based – and digging in them just the thing you need but can’t remember where to find?
Are you tired of constantly correcting old proposal content and updating it for each new proposal?
Is it time to invest so you can win more business, prevent errors and save time?
It’s time for a Proposal Content Library!
Just as you don’t start your proposals from scratch, we also leverage the content you already have. We will review previous proposals, marketing collateral, diverse certification applications, and interview you and your team to pull together an initial content library, including:
Who you are
What you do
Why you do it
Who you work with
What makes you different
Basic company info (cheat sheet with data)
Certifications, Licenses and Registrations
Company history
Leadership
Financial info
Project Staffing
Organizational structure
Case studies
Standard service descriptions and SOW
Frequently Asked Questions
We’ll create a branded proposal template and brand guidelines, if you don’t already have these in place, to ensure you and your team are consistently representing the business.
The result? You and your team will generate better proposals in less time leveraging your new content library that empowers you to focus on the parts of the proposal that need the most attention: client focus and winning the business!
Content Library Improvement
Hurray, you have a content library!
Does it make you happy? Do you love the content in it? Does it serve your clients and your business?
If it is up to date, client-focused, and represents the value you deliver—and features, benefits, and discriminators—then it probably does. Well done!
If you constantly update it for each new proposal or dig around in recent proposals for better content, then it is time for a change.
Delivering proposals that make your clients feel you understand their unique problems is your Proposal Team’s primary job. However, it conflicts with optimizing proposal development with reusable content, consistent messaging, and meeting corporate compliance requirements.
Our Proposal Content Library Audit & Assessment Services and Proposal Content Library Development Services help you take your content – and proposals – to the next level.
We specialize in helping you craft your story so that your content is as ready to win as you are.
Proposal Content Library Audit & Assessment Services
Our Content Library Audit & Assessment Service leverages our standard process – Interview, Review, Evaluate, Strategize, Report.
The result is a comprehensive report and action plan, which you can implement alone, or we can implement for you. A proposal for the content library improvement services is included with your assessment report.
Proposal Content Library Improvement Services
Crafting proposal content that is clear, easy to understand, and interesting takes time and the ability to approach it from both your company’s and your clients’ perspectives. That can be very challenging when you are also crafting new proposals and responding to RFPs.
That’s where our team comes in. We bring fresh eyes and resources to your team to refresh your proposal content library and give you the foundation you need to craft proposals that win business and grow your impact.
We’ve pared our process down to a science for each piece of content. We make certain all content in the 5-question test: Who? What? When? Where? Why? How? So what?
We also transform your content library into a critical resource that’s a pleasure for you and your clients to read.
Let’s Talk RFP Strategy.
Fill out the form.
We’ll reach out with availability for our strategy call.
We can’t wait to meet with you!